Jennifer Hurshell

Jennifer Hurshell - Global Business Executive & Entrepreneur

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Jennifer Hurshell is a results-driven global marketing, communications, and business executive with a proven track record within Fortune 50, midsize, and emerging enterprises. Hurshell has significant domain expertise across consumer, manufacturing, retail, technology, and marketing service industries. Hurshell has had P&L responsibility for $100 - $200 million lines of business, and is a tenured leader of executives, motivator of teams, and mentor of next generation successors.

CEO at Vendaria Media

January 2010 - September 2013

Focused on leveraging & scaling Vendaria's decade-long position as a premier provider of manufacturer & retailer eMerchandizing solutions that increase sales conversion. Vendaria creates 'guided selling' solutions for Internet 500 retailers and major manufacturers who sell online, in-store, and on mobile and social platforms. Our customers use our custom product descriptions, videos, interactive product demos, micro-sites, savings calculators, and product finders/selectors/configurators to help shoppers find and buy the right products based on their personal preferences. Our retailer customers range from Amazon to Walmart. Our manufacturer customers range from Apple to Viking.

Co-Founder & Board of Advisors Member at Marketfish, Inc

September 2008 - December 2009

The Marketfish platform allows marketers and agencies to build and execute lead generation campaigns using 3rd party marketing lists. Leveraging our patented search algorithms, our tool allows users search, source, and rent highly targeted customer lists, build and execute direct marketing campaigns, and measure the performance in real time.

Co-Founder & Chief Creative Officer at GoGo Images Corporation

January 2006 - December 2008

Co-wrote business plan, incubated the company, & raised Series A round of financing with co-founder/CEO. Produced 10,000 multi-cultural royalty free stock images, signed 65 distributors in 35 countries, launched direct selling boutique www.gogoimages.com, initiated roll-up strategy, secured Bridge financing, and obtained options to acquire 8 target companies. Capital market conditions delayed the roll up, necessitating aggressive cost controls to operate the company profitably at a lower level of activity.

Senior Vice-President, Image Licensing at Corbis

September 2002 - September 2005

Led image licensing unit of Bill Gates' digital stock image/media asset enterprise, with P&L responsibility for >90% of revenues. Led two significant acquisitions generating $50 million in incremental annual revenue; oversaw strategic positioning, product management, assortment planning, pricing, creative intelligence, image production/sourcing, cataloging, metadata, and distribution partner management; developed business requirements for marketing, sales, and technology. Contributed to two successive years of greater than 20% annual revenue growth vs. category growth of approximately 5%, and corporate scaling from $120 million - $230 million from initial engagement in 2002 to exit in late 2005.

President at Global Red Intl. Marketing & Communications

January 1996 - September 2002

Led international consultancy, providing strategic marketing and communications services to Fortune 1000 clients including Kodak, UBS, and Anheuser-Busch among others; provided interim Chief Marketing Officer (CMO) services to numerous emerging companies and start-ups.

Director, Global Marketing Sponsorship & Communications at Volkswagen Group

January 1992 - December 1995

Championed worldwide repositioning strategy to "rejuvenate" the Volkswagen brand as a means to prepare target markets for subsequent launch of the 'New Beetle.' Coalesced competing regional VW subsidiary companies and VW importers in 25 countries in NA, Europe, Asia, & South America to co-invest and collaborate in first-ever, fully integrated communications, marketing, and sales programs. Produced material gains in corporate reputation, brand equity, customer trial, sales conversion, and market share. Increased penetration of youth markets through global sponsorships of 'super rock groups' Genesis, Pink Floyd, Rolling Stones, & Bon Jovi, including sell-out of 380,000 special edition vehicles, and gross profits of $1.2billion over 5-year period.

Director, Corporate Communications at Volkswagen USA

January 1990 - December 1991

Led corporate communications for VW, Audi, and Volkswagen Group in North America. Helped achieve company's US market turnaround and recovery from earlier allegations against Audi of "unintended acceleration." Turned "Fahrvergnugen" campaign into a multi-generational media phenomenon. (Promoted to global role at Volkswagen A.G. after 19 months.)

CEO and Co-Founder at OMNI Retail Group

September 2013

OMNI Retail Group's mission is to solve the global shopper "product discovery" problem for multi-channel retailers and manufacturers. OMNI Retail Group's Sidekick Product Discovery Platform is the first and only omni-channel, enterprise-proven, cloud-based solution enabling retailers and manufacturers to serve shoppers with an intuitive, engaging, and consistent product discovery experience across millions of SKUS and thousands of product categories. On the sales floor within stores, through the call center, online, and on all mobile devices. Sidekick is already preferred by 95% of mobile shoppers, by 75% of web shoppers, and by most sales associates.

University of Washington